Adding value to your organization is very different than it was a few decades ago. Whereas business owners previously sought more tangible boosts like equipment and staff, cloud technology has totally changed the game. Now, a single piece of software is all it takes to totally revolutionize your fulfillment and shipping process. First off, we […]

A growing number of small- and medium-sized businesses are turning to social media to help facilitate growth. The reasons are obvious, social media is easy-to-use and capable of reaching an enormous amount of users. That being said, you might be missing out on one of the fastest growing platforms available: Snapchat. Over 71 percent of […]

There have been some truly horrifying cyber-security headlines popping up over the last month. If you’ve been reading about “fileless” malware attacking banks and other big-name institutions around the world, we’re here to set the record straight: Your business isn’t in direct danger. But even if you’re not, staying abreast of all the details is […]

We can write about disaster recovery planning (DRP) until our fingers bleed, but if we never discuss real-world scenarios it’s all just fumbling in the dark. Examining these successes and failures is the best way to improve your business continuity solutions, and the recent audit of a state government office is rich with valuable takeaways. […]

Social media marketing is tricky, to say the least. It’s difficult to allocate the resources that create the desired effect, especially when so many platforms are available. Facebook might be the biggest name in the industry, but that doesn’t mean it will suit your organization. Instead, business owners should familiarize themselves with all the available […]

There has been a movement among technology providers to promise “proactive” cyber security consulting. Small- and medium-sized businesses love the idea of preventing cyber-attacks and data breaches before they happen, and service providers would much rather brainstorm safeguards than troubleshoot time-sensitive downtime events. But it’s not always clear what proactive cyber-security means, so let’s take […]

Google and Microsoft have both set impressive milestones in the tech industry. These industry giants continually roll out innovative solutions that simplify the lives of users around the world, especially with G Suite and Office 365. This raises a question: Which is a better option for your business? Cost and commitment G Suite offers two […]

Since it’s inception in 2010, Instagram has come a long way from just double-tapping. The photo-sharing application recently announced its plan to experiment with video ads via Instagram Stories. Give your small- or medium-sized business a competitive edge by understanding and utilizing Instagram Stories. Jim Squares, director of product marketing, said in an interview with […]

The Autofill feature fills a void in the web browsing habits of many. It eliminates the need to enter all your details when logging on your social media accounts or when checking out your basket after e-shopping. On Chrome and Safari browsers, however, danger lurks when you rely too much on autofill. Without knowing it, […]

The right technology investment can lead to business success. With customer relationship management (CRM) software at the helm of your sales and marketing efforts, you can nurture long-lasting business relationships and improve your bottom line. If you need a little bit more convincing, we’ve compiled five more reasons why your business needs CRM. Grows with […]