Connecting with your audience: Video as a brand building tool

July 28th, 2023

Video marketing is a powerful tool for businesses to engage with their audience and elevate their marketing campaigns to new heights. As a business owner, incorporating video content into your marketing strategy can yield substantial benefits, from increased brand awareness to higher conversion rates. Here are the different types of video content that can help […]

Important cybersecurity terms every business owner should know

July 24th, 2023

As technology advances, so do the risks associated with cyberthreats. Understanding basic cybersecurity terms is essential for business owners to protect their assets, data, and reputation. In the following sections, we’ll explore key cybersecurity terms and concepts that every business owner should be familiar with. Malware Malware is short for malicious software and encompasses various […]

Tips on how to protect your business from data loss

July 10th, 2023

Data loss can lead to financial loss, reputational damage, and legal complications. Therefore, it’s crucial for companies to implement effective strategies to prevent data loss and ensure the safety and integrity of their valuable information. Here are some tips and best practices that businesses can follow to minimize the risk of data loss. Back up […]

Robin’s Top 10 Rules For Salespeople

July 6th, 2023

You Have To Be SOLD Before You Can SELL. If you’re not excited and deeply passionate about what you sell, figure out how to get excited — or find another job. Talk to someone who is passionate about a hobby, and they’ll “sell” you on why it’s so exciting. They don’t need a script or […]

Stop Calling It A Labor Shortage It Is A Turnover Crisis

July 6th, 2023

The Statistics Are Alarming A record-setting 10.1 million jobs opened in the U.S. 11.5 million workers quit just in the second quarter of 2021. 41% of the global workforce would consider leaving their current employer within the next year. 54% of Gen Z are considering quitting. The “Great Resignation” is a mass, voluntary exodus from […]

12 Principles That Make A Champion On And Off The Field

July 6th, 2023

Emmitt Smith is best known as the NFL’s all-time leading rusher, a Pro Football Hall of Famer, and a “Dancing with the Stars” champion. But he’s also a respected entrepreneur, sought-after speaker, bestselling author, and one of the most valuable personal brands in the sports-entertainment field. As chairman of E. Smith Legacy Holdings, a successful […]

Customer Loyalty Strategy: Screw Up First

July 6th, 2023

One of the key characteristics of the top customer experience brands in the world is that they are “Zero Risk” to do business with. A Zero Risk business isn’t one that never makes mistakes; every excellent customer service company drops the ball from time to time. The secret to what makes these top brands Zero […]

When Is Marketing To Blame When Sales Don’t Happen?

July 6th, 2023

My philosophy about marketing is, and always has been, that if I spend a dollar on marketing today, I should be able to directly point to a sale and tangible ROI from that investment as quickly and efficiently as possible. In my world, we don’t count hashtags, likes, friends, and followers as “success.” Only dollars […]

Email is the primary avenue of attack for most cybercriminals, who use it to target individuals and businesses with phishing scams, ransomware attacks, and other cyberthreats. Learn how email security maintains the integrity of your emails, accounts, and data.GET A FREE COPY NOW!