The best practices in collecting customer data

January 18th, 2021

Customer data offers an insight into information such as customer demographics, behavior, and preferences, enabling businesses to create quality products and positive experiences that will cater to their client base. But it’s not enough for a business to collect customer data — it must collect data that is useful and relevant. Here are some of […]

Signs you have weak enterprise security

January 13th, 2021

As cyberthreats become more sophisticated, many businesses need to prioritize cybersecurity more than ever. But are you sure that your security measures are keeping your enterprise IT assets safe? Here are five signs that they may not be effective. Open wireless networks With just one main internet line and a couple of wireless routers, an […]

How robust dashboards can help your business

December 28th, 2020

A dashboard is a business intelligence tool that displays metrics and key performance indicators (KPI) for organizations. Dashboards provide you an overall view of how your business is performing. Here are some uses of dashboards in real-life business situations. Marketing insights An organization’s marketing department analyzes a significant amount of data from various channels. Whether […]

Don’t be a victim of juice jacking

December 23rd, 2020

Smartphones have become an indispensable tool for most of us. We use them for a wide range of activities, from gaming to checking social media to accessing work apps. Because of heavy use, our smartphones may sometimes run out of battery. When that happens and you’re out in public with no access to your charger, […]

How business intelligence can help small businesses

December 7th, 2020

Before, hiring specialists to analyze business data entailed costs that only large companies could afford. This was one of the reasons why small- and medium-sized businesses (SMBs) were hesitant to implement business intelligence (BI). But times have changed. SMBs now have access to a vast range of business tools that can improve data management processes. […]

Two excellent ways to verify user identity

December 2nd, 2020

A secure login process is an excellent way to protect your business from cybercriminals. When it comes to verifying user identity, you can choose between two-step authentication and two-factor authentication. Learn the difference between the two so you can have a better appreciation of your cybersecurity options. If you want to improve your business’s cybersecurity, […]

Reasons why a CRM is good for your business

November 18th, 2020

Business success comes down to whether profitability can be sustained, which is why building and maintaining relationships with your customers is crucial. To help with this, business owners are implementing customer relationship management (CRM) systems. Imagine buying a product, and it breaks the first time you use it. You contact customer support and describe the […]

Why managed IT services is best for cybersecurity

November 17th, 2020

Today’s companies need technology to function. Without it, businesses cannot compete and succeed. But with technology comes the ever-constant threat of hackers and cybercriminals. That’s why small- and mid-sized businesses need to protect themselves with robust cybersecurity solutions managed by IT professionals. The numbers According to the Ponemon Institute’s 2019 State of Cybersecurity in Small […]

Is your business continuity plan doomed to fail?

October 28th, 2020

No business continuity plan is perfect. Each plan has risks that can result in your business’s failure if not taken into account from the start. But don’t blame it all on your managed IT services provider (MSP) — often, a system’s design has loopholes to start with. Let’s take a look at some of the […]

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